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Cupertino, California. January 25, 1984. Inside Apple’s plant, workers carefully assemble the company’s brand-new all-in-one personal computer: the Macintosh. Just one day earlier, the world had seen the famous ‘1984’ commercial during the Super Bowl—a bold promise that Apple would challenge the giants of the computer industry ...
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History Photographed on Instagram: "The "1984" Macintosh commercial was a groundbreaking television advertisement created by Apple and the ad agency Chiat/Day to introduce the Macintosh personal computer.⁠ ⁠ It famously aired only once during the third quarter of Super Bowl XVIII on January 22, 1984.⁠ ⁠ Despite only being broadcast nationally once, the ad created an immense public buzz and was replayed countless times on news reports, cementing the Super Bowl as a premier venue for blockbuster c
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