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二十多年来，搜索引擎优化（SEO）一直是网络营销的核心策略。如今，这一领域正受到生成式人工智能（Gen AI）系统的冲击——这些系统直接提供答案，而非链接列表。 好消息是，那些能让内容在搜索引擎中获得高排名的要素，在生成式AI中同样有效。但据一位AI引擎优化专家表示，营销人员仍需做出一些关键调整，才能在ChatGPT、Gemini等平台上提升可见性。