Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the ever-evolving world of digital marketing, new strategies and tools are constantly ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

Markus Juhr-De Benedetti is driving Blue Yonder’s rapid, scalable international growth. He’s an experienced expert in the internationalization of software companies, specializing in key customer ...

Web analytics tools, too, are in something of a crisis-moment. When a measurement vendor is collecting vast amounts of Web data for thousands of clients, providing deep access to that data isn’t easy.

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

KYC, or Know Your Customer, is table stakes in modern marketing. But while these methods are second nature in B2C, many B2B organizations have not embraced this strategic shift.