As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

When discussing a business issue, I've found higher capacity leaders often begin a discussion like this: "OK, team, I want to hear all of your perspectives. All ideas are welcome, especially those ...

Making decisions for your small business might seem to require wisdom beyond your capabilities. However, if you are methodical about your decision-making process, there is a better chance that your ...

Values-based decision making differs substantially from more traditional, top-down models of decision making in that everyone in an organization has a part to play in establishing and maintaining the ...

The Markkula Center’s Ethical Decision-Making Framework is a tool designed to 1) help users see and identify a broader set of ethical issues than they would have without it, and 2) guide users through ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

We make decisions all day long. Some of them are based on careful consideration, some are based on past experiences, and some just seem to come without much thought. Decisions come in all forms.